Correlation between the willingness to compromise and effectiveness of regional regulations with green consumer behaviour

Lina Lina, Rita Retnowati, Yossa Istiadi

Abstract


The objective of this study is to find the correlation between the effectiveness level of regional regulations and willingness to compromise with green consumer behaviour. This research applied use correlational surveys with 100 samples housewives in Bogor city. The data analysis technique used is multiple regression. The result of this research shows that there is a very significant positive relationship that has a local regulation permit with green consumer behaviour, with a variable contribution of 56.2%. There is a very significant positive relationship between willingness to compromise with green consumer behaviour, with the variable contribution being 38.3%. There is a very significant positive relationship between the application of local regulations and the willingness to compromise together with green consumer behaviour, with the variable contribution being 57.9%. The functional relationship between the application of local regulations and willingness to compromise with the green consumer behaviour variable fulfills the regression equation Ŷ12 = 21.866 + 0.404X1 + 0.214X2  and this relationship is significant.

Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara tingkat efektivitas peraturan daerah dan kemauan berkompromi dengan perilaku konsumen hijau. Penelitian ini menggunakan metode survei korelasional dengan sampel 100 ibu rumah tangga di kota Bogor. Teknik analisis data yang digunakan adalah regresi berganda. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang sangat signifikan antara izin peraturan daerah dengan perilaku konsumen hijau, dengan kontribusi variabel sebesar 56,2%. Terdapat hubungan positif yang sangat signifikan antara kesediaan berkompromi dengan perilaku konsumen hijau, dengan kontribusi variabel sebesar 38,3%. Terdapat hubungan positif yang sangat signifikan antara penerapan peraturan daerah dengan kemauan berkompromi dengan perilaku konsumen hijau, dengan kontribusi variabel sebesar 57,9%. Hubungan fungsional antara penerapan peraturan daerah dan kemauan berkompromi dengan variabel perilaku konsumen hijau memenuhi persamaan regresi 12 = 21,866 + 0,404X1 + 0,214X2 dan hubungan ini signifikan.


Keywords


effectiveness; green consumer behaviour; local regulations; willingness to compromise

References


Biswas, A., & Roy, M. (2014). Green products: An exploratory study on the consumer behaviour in emerging economies of the East. Journal of Cleaner Production, 87(1), 463468. https://doi.org/10.1016/j.jclepro.2014.09.075

Bonini, S., & Oppenheim, J. (2008). Culvating the Green Consumer. Stanford Social Innovation Review, 14(2), 215221. https://doi.org/10.1007/s12541-013-0030-1

BPS. (2019). Kecamatan Bogor Timur dalam Angka.

Budo, A., Tulusan, F., & Tampi, G. B. (2019). Efektivitas Pelayanan Kesehatan Di Rumah Sakit Pancaran Kasih Manado. Jurnal Administrasi Publik, 6(94).

Cruz, M. U. M., & Prabawani, B. (2019). Konsumen Ramah Lingkungan : Perilaku Konsumsi Hijau Civitas Academia Universitas Diponegoro. ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari Juni 2019 Universitas 17 Agustus 1945 Jakarta, 53(9), 16891699. Retrieved from www.journal.uta45jakarta.ac.id

Dropulić, B., & Krupka, Z. (2020). Are consumers always greener on the other side of the fence? Factors that influence green purchase intentions the context of croatian and swedish consumers. Market-Trziste, 32(Special Issue), 99113. https://doi.org/10.22598/mt/2020.32.spec-issue.99

Dunn, W. N. (2003). Pengantar Analisis Kebijakan Publik. Gadjah Mada University Press, pp. 1687. Retrieved from http://journal.unhena.ac.id/index.php/HibSos/article/view/99/81

Firmansyah, A. (2017). Pengaruh Green Intellectual Capital Dan Organizational Identity Dan Dampaknya Terhadap Green Competitive Advantage. 1, 183219.

Hanggarjati, W. (2016). Efektivitas Model Pembelajaran Project Work Untuk Peningkatan Hasil Belajar Mata Pelajaran Teknik Digital Siswa Kelas X Program Keahlian Teknik Elektronika Industri Di Smk N 2 Bawang.

Hanisch, K. A., Hulin, C. L., & Roznowski, M. (1998). The importance of individuals repertoires of behaviors: The scientific appropriateness of studying multiple behaviors and general attitudes. Journal of Organizational Behavior, 19(5), 463. Retrieved from http://eserv.uum.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=13617990&site=ehost-live&scope=site

Hill, R. J., Fishbein, M., & Ajzen, I. (1977). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Contemporary Sociology, 6(2), 244. https://doi.org/10.2307/2065853

Jansson, J., Marell, A., & Nordlund, A. (2010). Green consumer behavior: Determinants of curtailment and eco-innovation adoption. Journal of Consumer Marketing, 27(4), 358370. https://doi.org/10.1108/07363761011052396

Jayanti, N. D., Kumadji, S., & Yaningwati, F. (2013). Analisis faktor-faktor yang mempengaruhi green purchasing. Jurnal Administrasi Bisnis, 5, 1.

Khoiriyah, S., & Toro, M. J. S. (2018). Attitude toward green product, willingness to pay and intention to purchase. International Journal of Business and Society, 19, 620628.

Lakra, P., Bedi, P., & Gupta, E. (2014). Consumer Behaviour With Reference to Green Consumption and Sustainibility. International Research Journal of Management Science & Technology, 5(4), 311.

Le Gall-Ely, M. (2009). Definition, Measurement and Determinants of the Consumers Willingness to Pay: A Critical Synthesis and Avenues for Further Research. Recherche et Applications En Marketing (English Edition), 24(2), 91112. https://doi.org/10.1177/205157070902400205

Lehmann, D. R., & Pan, Y. (1994). Context Effects, New Brand Entry, and Consideration Sets. Journal of Marketing Research, 31(3), 364. https://doi.org/10.2307/3152223

Luzio, J. P. P., & Lemke, F. (2013). Exploring green consumers product demands and consumption processes: The case of Portuguese green consumers. European Business Review, 25(3), 281300. https://doi.org/10.1108/09555341311314825

Lyon, T. P. (2003). Green†Firms Bearing Gifts. Regulation, 26(3), 3640. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bsh&AN=11127044&site=ehost-live

Mingkid, G. J., Liando, D., & Lengkong, J. (2017). Efektivitas Penggunaan Dana Desa Dalam Peningkatan Pembangunan. Jurnal Eksekutif, 2(2).

Muaddab, H. (2015). Faktor Yang Berpengaruh Terhadap Perilaku Konsumsi Hijau Pada Siswa SMK Negeri Se- Kabupaten Jombang. Edusentris, Jurnal Ilmu Pendidikan Dan Pengajaran, 2(2), 126. https://doi.org/10.17509/edusentris.v2i2.166

Najdah, & Aziz, A. (2017). the Determinant Factors of Green Consumption Behavior. South East Asia Journal of Contemporary Business, Economics and Law, 12(2), 1622.

Novianti, A. I., & Kartika, L. (2017). Pengaruh Green Marketing Kebijakan Kantong Plastik Berbayar Terhadap Green Behaviour Masyarakat Kota Bogor. 2(1), 8194.

Novita, R. A., Prasetyo, A. B., & Suparno. (2017). Efektifitas Pelaksanaan Undang-Undang Nomor 2 Tahun 1960 Tentang Perjanjian Bagi Hasil Pertanian (Tanah Kering) di Desa Beringin, Kecamatan Bayan, Kabupaten Purworejo. Diponegoro Law Journal, 6(2), 112.

Sanjaya, M. T. R. (2015). Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada Hotel Ros In Yogyakarta (Vol. 13).

Santosa, M. S. E. (2016). Compromise Effect on Consumers Behavior. Journal of Indonesian Economy and Business, 31(1), 325. https://doi.org/10.22146/jieb.23181

Suharjono, M. (2014). Pembentukan Peraturan Daerah Yang Responsif Dalam Mendukung Otonomi Daerah. DIH: Jurnal Ilmu Hukum, 10(19), 2137. https://doi.org/10.30996/dih.v10i19.281

Tompodung, T. C. G., Rushayati, S. B., & Aidi, M. N. (2018). Efektivitas Program Adiwiyata Terhadap Perilaku Ramah Lingkungan Warga Sekolah Di Kota Depok. Jurnal Pengelolaan Sumberdaya Alam Dan Lingkungan (Journal of Natural Resources and Environmental Management), 8(2), 170177. https://doi.org/10.29244/jpsl.8.2.170-177

Wee, S. (2013). Development and Initial Validation of the Willingness to Compromise Scale. Journal of Career Assessment, 21(4), 487501. https://doi.org/10.1177/1069072712475281

Yodi, D. (2020). Efektivitas Koordinasi dalam Pelaksanaan Tugas di Puskesmas Kecamatan Gambir. 2(1), 2241.


Full Text: PDF

DOI: 10.33751/injast.v2i2.4042 Abstract views : 305 views : 135

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Indonesian Journal of Applied Environmental Studies

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.