ANALISIS STRATEGI HUMAS SEKOLAH MASTER DEPOK DALAM MENSOSIALISASIKAN PROGRAM SEKOLAH RAMAH ANAK

Abstract

The child-friendly school program is an educational program that is implemented in every school to implement the policies of the Ministry of Women's Empowerment and Child Protection of the Republic of Indonesia. This program is aimed at every student who is currently studying at the school. The Child Friendly School Program (SRA) seeks to create a non-violent school environment that is comfortable for children in the education sector. In implementing a child-friendly program at Depok master school, the role of public relations is needed to influence street children in carrying out a safe education without fear. Therefore, the researcher formulates a research problem, namely what is the public relations strategy for the Depok Masters School in the Socialization of the Child Friendly School Program? The research method used in this research is descriptive qualitative to obtain data, where qualitative research observes phenomena (people, processes, symptoms) in their living environment, interacts with them and tries to understand their world. The Depok Master School has a strategy to carry out socialization of the child-friendly school program which aims to provide information to the surrounding community, the wider audience, and also the mass media that the Depok Master School has implemented a child-friendly school program in the education sector. This school has implemented a child-friendly school program since 2018, but this socialization program has only been implemented once. It is possible that in the future this program will continue.