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Increased Marketing Of MSMEThrough Quality Product Management, Digital Marketing And Digital Financing

Eka Patra, Hasrul Hasrul, Herman Herman, Hari Muharam, Lim Thien Sang, Rosle Mohidin

Abstract


Caringin District is one of the sub-districts in Bogor Regency, West Java. The economy of the people of Caringin District depends on the agricultural, trade, industrial and manufacturing sectors. The majority of Micro, Small and Medium Enterprises (MSMEs) in Caringin District are in the trade and manufacturing sector, namely processed food and other similar snacks, clothing, craftsmen and convection entrepreneurs. The main challenges faced by MSME players are the lack of understanding and skills in using digital technology and the lack of the next generation to continue the business. The aim of this activity is to improve MSME marketing through quality product management, digital marketing and digital financing. The methods used are outreach to local government, training and observation. This activity involves MSME players, academics and government to help improve MSME marketing through quality product management, digital marketing and digital financing.

Keywords


Micro; MSMEs; Caringin district; digital marketing; digital financing; quality product management.

References


Caringin District. (n.d.). https://kecamatancaringin.bogorkab.go.id/gambaran-umum

Firdausya, L. Z., & Ompusunggu, D. P. (2023). Micro, Small and Medium Enterprises (Mumkm) in the Digital Era of the 21st Century. Tali Jagad Journal, 1(1), 16–20.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: strategy. Implementation, and Practice.

Sumantri Ujang, G. D. (2015). The Influence of Individual Personality Factors, Self-Efficacy and Locus of Control on the Performance of Micro, Small and Medium Enterprises in Caringin District, Bogor Regency. Journal of Informatics, 1(2), 59–72.

Angeline, Allister, D., Gunawan, L. L., & Prianto, Y. (2022). Digital MSME Development as an Effort for Business Resilience Post the Covid-19 Pandemic. Serina IV Proceedings, 1, 85–92.

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Full Text: PDF

DOI: 10.33751/jce.v6i2.11239

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