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OPTIMIZING THE UTILIZATION OF INFORMATION AND COMMUNICATION TECHNOLOGY TO INCREASE FARMERS BARGAINING POWER IN CIASMARA VILLAGE

Yogaprasta Adi Nugraha, Mariana R. A Siregar

Abstract


It is commonly known that farmers are having bargaining position power problems especially related to post-harvest product. The rapid growth of Information and Communication Technology (ICT) can be seen as solution for farmers bargaining power. The purpose of Community Service Program (PKM) is to improve access information for farmers. The method used is a lecture - a discussion conducted in three meetings. All the materials have been given to Gapoktan Asmara Jaya in Ciasmara Village. Not all materials be accessed by farmers members of Asmara Jaya gapoktan due to several reasons, such as: (1) Majority of farmers members Gapoktan Asmara Jaya and not exposed to Information Technology, (2) Not all farmers have smartphone. This condition becomes difficult in practicing the utilization of Information and Communication Technology for farmers in Ciasmara. Some farmers already practiced the use of the Internet to seek market information but for chili commodities

Keywords


ICT; Bargaining Power; Farmers; Community Service

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Full Text: PDF

DOI: 10.33751/jce.v1i01.1366

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