DIGITAL TRANSFORMATION FOR MARKETING AND SALES OF SME CULINARY PRODUCT LAGSANA UMMY IN BOGOR REGENCY

Abstract

During the COVID-19 pandemic, which limits physical interactions, requires many Small and Medium Enterprises (SMEs) entrepreneurs to use digital media to help market products. For that we need a transformation activity from the use of conventional methods to the use of digital technology-based methods. Through this community service activity, we are helping the digital transformation of a culinary UKM in Bogor Regency, from initially still using conventional media, to now starting to use digital technology such as microsites, e-commerce, and social media platforms. The measure of the success of this activity can be measured by the increase in engagement with old social media visitors and the increased conversion rate of transactions since the transformation.

e-commerce; kuliner; marketing digital; transformasi digital; ukm.