The Influence of Habib Jafar's Personal Branding on Social Media (Instagram) on Social Religious Behavior
Abstract
Social media, particularly Instagram, facilitates global social interaction and allows users to share stories and build self-images, known as personal branding. This study examines how Habib Jafar, a religious influencer, uses personal branding on Instagram to influence his followers' religious social behavior. The research aims to analyze the impact of Habib Jafar's personal branding on his followers' religious social behavior. Using a quantitative approach, 100 Instagram followers of Habib Jafar were surveyed with a 41-question questionnaire on a 1-5 scale. The data were analyzed using normality, linearity, and regression tests with SPSS 22. The findings show that the data distribution is normal and linear, and the regression test indicates a significant influence of personal branding on religious social behavior, with a significance value of 0.000 < 0.05.
Keywords
References
D. Holmes, Teori Komunikasi : Media, Teknologi, dan Masyarakat, vol. 19. Yogyakarta: Pustaka Belajar, 2012.
M. L. Kent, “Using social media dialogically: Public relations role in reviving democracy,” Public Relat Rev, vol. 39, no. 4, pp. 337–345, Nov. 2013, doi: 10.1016/j.pubrev.2013.07.024.
B. K. Lewis, “Social Media and Strategic Communication: Attitudes and Perceptions Among College Students,” Public Relations Journal, vol. 4, no. 3, 2010.
G. Ritzer and D. J. Goodman, Teori Sosiologi: Dari Teori Sosiologi Klasik Sampai Perkembangan Teori Sosiologi Modern, 3rd ed., vol. 6. Yogyakarta: Kreasi Wacana, 2021.
A. Rohmadi, Tips Produktif Ber-Social Media: Memanfaatkan Aneka Sosial Media Populer, Riset Sosial Media, Promosi Online. Jakarta: PT Elex Media Komputindo, 2016.
N. S. S. Siregar, “Kajian Tentang Interaksionisme Simbolik,” PERSPEKTIF, vol. 1, no. 2, Feb. 2016, doi: 10.31289/perspektif.v1i2.86.
I. Sajida, N. Sabila, M. Hayati, A. Maghfiroh, and I. Rahmadani, “Pengaruh Media Sosial (TikTok) Influencer Dakwah Terhadap Keagamaan Generasi Muda Muslim,” Jurnal Kebijakan Pembangunan, vol. 18, no. 1, pp. 13–22, Jun. 2023.
T. Wesfix, Branding Itu “Dipraktekin,” 1st ed. Jakarta: PT Grasindo, 2017.
N. Wardah, “Personal Branding Habib Husein Ja’far Al Hadar Melalui Media Sosial Instagram,” Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, 2021.
H. Dewi, Personal branding: Kunci Kesuksesan Berkiprah di Dunia Politik. Jakarta: PT Gramedia Pustaka Utama, 2014.
B. D. Prasetyo and N. S. Febriani, Strategi Branding (Teori dan Perspektif Komunikasi dalam Bisnis, 20th ed., vol. 1. Malang: UB Press, 2020.
M. Anshori, “Konsep Syari’ah dan Fiqh dalam Kajian Epistemologi Hukum Islam,” AKADEMIKA: Jurnal Keagamaan dan Pendidikan, vol. 15, no. 2, Dec. 2019.
B. D. Atmoko, Instagram Handbook. Jakarta: Media Kita, 2012.
A. I. Malady, Interaksionisme Simbolik: Pendekatan Antropologis Merespon Fenomena Keseharian. Semarang: Gigih Pustaka Mandiri, 2019.
A. Rukajat, Pendekatan Penelitian Kuantitatif: Quantitative Research Approach. Yogyakarta: Deepublish, 2018.
N. Duli, Metodologi Penelitian Kuantitatif : Beberapa Konsep Dasar untuk Penulisan Skripsi & Analisis Data dengan SPSS, 1st ed. Sleman: Deepublish, 2019.
S. Setyaningsih and Y. Suchyadi, “Implementation of Principal Academic Supervision To Improve Teacher Performance in North Bogor,” Jhss (Journal Humanit. Soc. Stud., vol. 5, no. 2, pp. 179–183, 2021, doi: 10.33751/jhss.v5i2.3909.
Y. Suchyadi and Nurjanah, “Relationship between Principal Supervision in Increasing the Job Satisfaction of Private Junior High School Teachers in East Bogor District,” JHSS (Journal Humanit. Soc. Stud., vol. 02, no. 01, pp. 26–29, 2018, doi: https://doi.org/10.33751/jhss.v2i1.818.
Y. Suchyadi, “Relationship between Work Motivation and Organizational Culture in Enhancing Professional Attitudes of Pakuan University Lecturers,” JHSS (JOURNAL Humanit. Soc. Stud., vol. 01, no. 01, pp. 41–45, 2017, doi: https://doi.org/10.33751/jhss.v1i1.372.
Y. Suchyadi, N. Karmila, and N. Safitri, “Kepuasan Kerja Guru Ditinjau Dari Peran Supervisi Kepala Sekolah Dasar Negeri Di Kecamatan Bogor Utara,” JPPGuseda | J. Pendidik. Pengajaran Guru Sekol. Dasar, vol. 2, no. 2, pp. 91–94, Nov. 2019, doi: 10.33751/jppguseda.v2i2.1453.
R. Purnamasari et al., “Student Center Based Class Management Assistance Through The Implementation Of Digital Learning Models,” J. Community Engagem., vol. 02, no. 02, pp. 41–44, 2020, doi: https://doi.org/10.33751/jce.v2i2.2801.
Y. Suchyadi and H. Suharyati, “The Use Of Multimedia As An Effort To Improve The Understanding Ability Of Basic School Teachers ‘Creative Thinking In The Era ‘Freedom Of Learning,’” in Merdeka Belajar, A. Rahmat, Ed. Yogyakarta: Zahir Publishing, 2021, pp. 42–53.
Y. Suchyadi et al., “Increasing Personality Competence Of Primary School Teachers, Through Education Supervision Activities In Bogor City,” J. COMMUNITY Engagem., vol. 01, no. 01, 2019, [Online]. Available: https://journal.unpak.ac.id/index.php/jce
Y. Suchyadi et al., “Improving The Ability Of Elementary School Teachers Through The Development Of Competency Based Assessment Instruments In Teacher Working Group , North Bogor City,” J. COMMUNITY Engagem., vol. 02, no. 01, pp. 1–5, 2020, doi: https://doi.org/10.33751/jce.v2i01.2742.
S. Hardinata, Y. Suchyadi, and D. Wulandari, “Strengthening Technological Literacy In Junior High School Teachers In The Industrial Revolution Era 4.0,” J. Humanit. Soc. Stud., vol. 05, no. 03, pp. 330–335, 2021.
H. Suharyati, H. Laihad, and Y. Suchyadi, “Development of Teacher Creativity Models to Improve Teacher’s Pedagogic Competency in the Educational Era 4.0,” Int. J. Innov. Creat. Chang. www.ijicc.net, vol. 5, no. 6, pp. 919–929, 2019, [Online]. Available: www.ijicc.net
Y. Suchyadi, Nurjanah, and N. Karmila, Supervisi Pendidikan: Strategi Meningkatkan Profesionalisme Guru. Bogor: PGSD Universitas Pakuan, 2020.
Suchyadi, Y., & Suryani, A. "Educational Environment In The Implementation Of Character Education". JHSS (Journal Of Humanities And Social Studies), 5(2), 208-212. 2021.
Marwah, H. S., Suchyadi, Y., & Mahajani, T. "Pengaruh Model Problem Based Learning Terhadap Hasil Belajar Subtema Manusia Dan Benda Di Lingkungannya". Journal of Social Studies Arts and Humanities (JSSAH), 1(1), 42-45. 2021.
Suchyadi, Y., Sunardi, O., Suhardi, E., & Sundari, F. S. "Using a Multimedia for Natural Science Learning in Improving Concept Skills of Elementary School Teachers".
Hardinata, S., Suchyadi, Y., & Wulandari, D. "Model of Strengthening Technology Literacy for Junior High School Teachers in the Era of the Industrial Revolution 4.0."
Suchyadi, Y., Mirawati, M., Anjaswuri, F., & Destiana, D. "Supervisi Akademik Dalam Meningkatkan Kompetensi Guru Sekolah Dasar". Jurnal Manajemen Pendidikan, 10(1), 067-074. 2022.
Suchyadi, Y., Nurlela, N., & Indriani, R. S. "Analysis of Student Self-Regulated Learning in an Effort To Increase the Effectiveness of Online Lectures in the Pandemic Period". Jhss (Journal of Humanities and Social Studies), 6(1), 120-125. 2022.
Nurohmah, N., Suchyadi, Y., & Mulyawati, Y. "Pengaruh Gaya Belajar Terhadap Hasil Belajar Matematika Di Sd Negeri Sukaharja 01 Kabupaten Bogor". Journal of Social Studies Arts and Humanities (JSSAH), 2(1), 067-070. 2022.
Suchyadi, Y., & Nurjanah, N. "The Influence Of The Implementation Of Educational Supervision By The Principal On Teacher Performance In Schools". Jurnal Manajemen Pendidikan, 10(2), 125-129. 2022.
Suchyadi, Y., Muhajang, T., Indriani, R. S., & Mirawati, M. "Implementation Of Supervision In Improving The Learning Process And Character Education In Elementary Schools". Journal of Social Studies Arts and Humanities (JSSAH), 2(2), 143-146. 2022.
Gunawan, N. D., Suchyadi, Y., & Sumardi, S. "The Effect Of Online Learning On Interest In Learning Mathematics In Elementary Schools". Journal of Social Studies Arts and Humanities (JSSAH), 2(2), 110-113. 2022.
Bagus, S. N., Anwar, W. S., & Suchyadi, Y. "Analisis Bimbingan Belajar Siswa Berkesulitan Membaca". Journal of Social Studies Arts and Humanities (JSSAH), 2(2), 137-142. 2022.
Hikmah, N., Indriani, R. S., Karmila, N., Suchyadi, Y., Harahap, L. P. A., Ainurrahmah, A., & Fardila, I. "Elementary School Students Learning Assistance in The Covid-19 Pandemic Through The Introduction Of The Kipin School 4.0 Application". Journal of Community Engagement (JCE), 5(1), 31-35. 2023.
Suchyadi, Y., Indriani, R. S., & Budiana, S. "The Influence of the Implementation of Principal Supervision on Teacher Work Discipline in the Learning Process". JHSS (Journal Of Humanities And Social Studies), 7(1), 238-242. 2023.
Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, 2021.
M. Anshori and S. Iswati, Metodologi Penelitian Kuantitatif, 1st ed., vol. 14. Surabaya: Airlangga University Press, 2017.
S. Arikunto, Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta, 2010.
Djaali and P. Muljono, Pengukuran dalam Bidang Pendidikan, vol. 9. Jakarta: Grasindo, 2008.
T. Abdullah and M. R. Karim, Metodelogi Penelitian Agama: Suatu Pengantar. Yogyakarta: Tiara Wacana, 2017.
H. Ardial, Paradigma Dan Model Penelitian Komunikasi. Jakarta: Bumi Aksara, 2015.
I. Nurdin and S. Hartati, Metodologi Penelitian Sosial. Surabaya: Media Sahabat Cendikia, 2019.
P. T. Kotler and K. L. Keller, Marketing Management, 15th Edition, 15th ed. Boston: Pearson Education, 2016.
A. Prastiwi, “Pengaruh Menonton Ceramah Ustadz Hanan Attaki Melalui Instagram Terhadap Pemahaman Keagamaan (Studi pada Followers Akun @HANAN_ATTAKI) ,” UIN Prof. KH Saifuddin Zuhri Purwokerto, Purwokerto, 2022.
A. S. Alby, “Pengaruh Intensitas Menonton Tayangan Dakwah Habib Husein Ja’far Di Youtube Terhadap Tingkat Religiusitas Remaja (Survey Pada Followers Instagram @Husein_Hadar),” Universitas Islam Negeri Syarif Hidayatullah Jakarta, Jakarta, 2023.
L. Lisnawita, L. L. Van FC, and M. Musfawati, “Pengaruh Media Sosial (Instagram) terhadap Lifestyle dan Prestasi Akademik,” JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika), vol. 5, no. 1, p. 1, Jun. 2020, doi: 10.29100/jipi.v5i1.1428.
A. Mukti, Komunikasi Antarbudaya dalam Tradisi Agama Jawa. Yogyakarta: Pustgaka Ilmu Grup, 2016.
S. Mariati, “Pengaruh media sosial Instagram terhadap perilaku social keagamaan (Studi Mahasiswa Program Studi Sosiologi Agama UIN Raden Intan Lampung),” UIN Raden Intan Lampung, Bandar Lampung, 2023.
M. Fadhol. Tamimy, Sharing-mu, Personal Branding-mu: Menampilkan Image Diri dan Karakter di Media Sosial. Jakarta: Visimedia, 2017.
E. J. Thaib, Problematika Dakwah di Media Sosial, 1st ed. Solok: PT Insan Cendekia Mandiri Group, 2021.
L. M. Madhani, I. N. Bella Sari, and M. N. I. Shaleh, “Dampak Penggunaan Media Sosial Tiktok terhadap Perilaku Islami Mahasiswa DI Yogyakarta,” At-Thullab : Jurnal Mahasiswa Studi Islam, vol. 3, no. 1, pp. 627–647, Aug. 2021, doi: 10.20885/tullab.vol3.iss1.art7.
DOI: 10.33751/jhss.v8i3.10330
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
