STRATEGI PROGRAM AFTERNOON DELIGHT DALAM MEMPERTAHANKAN EKSISTENSI DI RADIO KISI 93.4 FM BOGOR

Abstract

Every radio station can make a broadcast program, but after making a broadcast program
rado station must make the program continue to survive and remain in demand and liked
by its listeners. So that the program can maintain its existence. Therefore, to stay on the
air and survive in the broadcasting industry. KISI 93.4 FM carries out a program strategy
to survive. This research was conducted with the aim of finding out the strategy of the
Afternoon Delight program in maintaining its existence on KISI 93.4 FM radio Bogor
The method in this study uses a qualitative method and for data collection techniques
using observation, interviews, and document collection related to this research. The
results of this study show that the Afternoon Delight program in maintaining its existence
on KISI 93.4 FM radio, by planning the program, namely by implementing short-term
meetings for short KISI FM wants to make a Ramadan program, and help UMKM
entrepreneurs. and want to conduct a trial for the program to be created. For the middle
class, KISI FM wants to make a plan for the grid goes to school. And for the long term,
KISI FM wants many brands or advertisements to enter its programs. In the production
of the KISI FM program, it considers the originality of the program it makes. For the
execution of the program, KISI FM tries to understand the habits of listeners by presenting
the latest and relevant information. For program monitoring and evaluation, KISI FM
conducts program evaluations obtained through various channels, such as social media,
Instagram and WhatsApp, telephone, email, or comments directly from listeners.