PELATIHAN PENGEMBANGAN MEREK DAN KOMUNIKASI PEMASARAN PADA PERSIT KODIM 0732/SLEMAN YOGYAKARTA

Abstract

The wives of the Indonesian National Army (TNI) in Sleman, organized under Persit Kodim 0732/Sleman, have many potentials in the business sector, including the ability to produce snacks that could become Micro, Small, and Medium Enterprises (UMKM). Unfortunately, their potential has not been fully realized due to their lack of ability in marketing communications. This weakness could hamper the development of their UMKM. To address this, a team from the Faculty of Social and Political Sciences at Universitas Atma Jaya Yogyakarta trained Persit Kodim 0732/Sleman in marketing communication. The training included an Introduction to Brand Management, an Introduction to Marketing Communication, Copywriting on social media, and Social Media Content Insights. Upon completion, it is expected that this workshop helped Persit Kodim 0732/Sleman to improve their marketing communication efforts.