POLA KOMUNIKASI PEDAGANG DAN PEMBELI DI PASAR TRADISIONAL DI MASA PANDEMI COVID-19 (STUDI KASUS PEDAGANG SAYUR PASAR TRADISIONAL CILUAR)

Abstract

Communication Pattern is a pattern of relationship between two or more people in sending and receiving messages in the right way so that the intended message can be understood. This research groups Ciluar traditional market traders only to vegetable traders in Ciluar traditional markets to make it easier to develop communication patterns that exist in Ciluar traditional markets. This study aims to determine the communication patterns of vegetable sellers in Ciluar traditional markets, whether there have been changes in communication before and after Covid-19. This study uses a qualitative approach. Data collection techniques in this study were in-depth interviews, field observations and documentation, and checking the validity of the data was done by source triangulation. The results of this study indicate that vegetable sellers communicate patterns to buyers using the components of communication patterns, namely, (1) primary communication patterns, (2) secondary communication patterns, (3) linear communication patterns, (4) circular communication patterns, as well as changes in communication after Covid-19. Vegetable traders communicate with verbal and non-verbal communication, vegetable traders communicate using Whatsaap media, and there is reciprocal communication between traders and buyers.