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INCREASED COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) ANDAS ANDIS SHOES IN E-COMMERCE

Kiki Oktora, Eka Patra, Tutus Rully

Abstract


The increasing number of MSME in Indonesia is followed by the increasing of competitiveness, particularly in online sales. Community Service to MSME which has been conducted by a team from the Faculty of Economics Universitas Pakuan, aims to provide an understanding of online Product Marketing Strategies through E-Commerce. The method used consist of transfer knowledge, coaching, monitoring and evaluation and have been done gradually. The result of this Community Service is expected to increase knowledge and to be applied in their business which in turn rise the sales number of MSME products. This paper can be a reference for other MSME.


Keywords


e-commerce, marketing, MSME, brand

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Full Text: PDF

DOI: 10.33751/jce.v2i2.3304

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