COUNSELING ASSISTANCE FOR THE BPJS KESEHATAN PROGRAM IN THE BOGOR CITY FOR MSME ACTORS

Abstract

The implementation of the BPJS Kesehatan program for MSME seller is a hope to provide adequate and sustainable protection. But on the other hand it has quite real challenges. The related challenges are, the inherent nature of participation and makes BPJS a requirement for the issuance of business licenses for the readiness (willingness and ability) of MSME seller who have economic capacity to participate in the program, considering that program contributions will be borne by Wage Givers and Workers. Consumer perceptions do not only depend on stimuli in physical form, but also depend on the stimuli that are around them and the conditions that exist in a person and perceptions are more important than reality in marketing, because perceptions can influence consumers' behavior, besides that people can have different perceptions over the same object. This research is about the perception of MSME actors on the implementation of the BPJS Health program, especially in Bogor City. The purpose of this study was to determine the implementation of the BPJS Health program and to determine the perceptions of MSME sellers on the implementation of the BPJS Health program in Bogor City. The research method used is descriptive research based on respondents' responses with the case study method in which direct field surveys, observations, interviews were carried out to 100 respondents in 6 districts in Bogor City. The sampling method used was purposive sampling technique and data analysis method used descriptive analysis, validity test and reliability test. The data was tested using SPSS version 23. The results showed 1) The results of descriptive analysis on the perception variable of MSME sellers with the lowest value were found in the statement of the high level of ability to pay BPJS health contributions with a percentage of 57%, while the highest value was in the statement of MSME sellers has received clear socialization of the BPJS Kesehatan program with a percentage value of 99% with very good interpretation. 2) The results of descriptive analysis on the BPJS Kesehatan implementation variable with the lowest value are in the statement that BPJS Kesehatan provides professional services to BPJS Kesehatan participants with a percentage of 66.25%, while the highest value is in the statement of the level of health insurance benefits provided by BPJS Kesehatan with a percentage value of 79.75% with good interpretation.