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Strengthening Sustainability Talent through Employer Branding, Employee Agility, and Employee Well-Being in the Borobudur Tourism Sector

Hanung Eka Atmaja, Izza Mafruhah, Eki Melina Widanti, Sofyan Ashari Nur, Agustya Syakira, Dimas Alfareza

Abstract


Talent sustainability is a strategic issue in the tourism sector, especially in areas undergoing rapid development such as Borobudur as a Super Priority Tourism Destination. Service dynamics, complex competency requirements, and high labour mobility make it necessary to conduct research on the factors that influence talent sustainability. This study aims to analyse the influence of employer branding, employee agility, and employee well-being on talent sustainability in tourism organisations in the Borobudur region. This study uses a quantitative approach with an explanatory research design. The research population includes employees in the tourism sector in the Borobudur region, and the sample was determined using purposive sampling based on the criteria of a minimum of six months of work experience and involvement in tourism services. A total of 150 respondents participated in this study. Data collection was conducted through questionnaires and analysed using Partial Least Square Structural Equation Modelling (PLS-SEM) with the assistance of SmartPLS. The results show that employer branding, employee agility, and employee well-being have a positive effect on talent sustainability, with employer branding and well-being being the most dominant factors in strengthening talent sustainability in the Borobudur tourism sector. These findings emphasise the importance of organisational image, employee adaptability, and employee well-being in supporting the stability and quality of tourism human resources. The implications of this study highlight the need for talent development strategies that focus on strengthening work experience, increasing adaptive capacity, and providing a work environment that supports employee well-being.

Keywords


Talent Sustainability; Employer Branding; Employee Agility; Employee Well-Being; Borobudur Tourism

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DOI: 10.33751/jhss.v9i3.13316

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