1. Home
  2. Vol 8, No 2 (2024)
  3. Maduratmi

Political Communication Of West Java PDP PDIP In Winning The 2024 Presidential Election: Post-Jokowi Effects

Rini Maduratmi, Ratnia Solihah, Siti Witianti

Abstract


In the last centuries, the development of democracy cannot be separated from the role of political communication. In West Java, political communication of DPD (Regional Representative Council) PDIP (Partai Demokrasi Indonesia Perjuangan) in winning the 2024 election requires structured and strategic planning in the contemporary political context. Effective politics can mobilize support, shape public opinion, and influence election outcomes. In the 2024 election, PDIP got a drastic drop in votes, namely being in fifth place with the badly loss of Ganjar-Mahfud in this province. This study aims to analyze the political communication of the West Java DPD PDIP in winning the 2024 election with the post-Jokowi-Effect. This qualitative study used a descriptive analysis. The results of the study showed that the political communication of the West Java DPD PDIP in winning the 2024 election was optimal in terms of communication elements such as the communicator, message content, media used, target audience, and final effect. The decline in PDIP votes in this province and the bad loss of Ganjar-Mahfud were caused by other factors, not by the political communication, namely the strong Jokowi-Effect in the use of "Jokowi Elements", the elite power factor of former PDIP and the performance of regional heads from PDIP. They all cause the poor work of this political party machine.Keywords: Political Communication, elections, political parties

Keywords


political communication; elections; political parties

References


Kompas. (2024). Resmikan Gedung DPP, BMI Siap Menangkan PDIP pada Pemilu 2024 https://nasional.kompas.com/read/2023/02/27/18110061/resmikan-gedung-dpp-bmi-siap-menangkan-pdip-pada-pemilu-2024

detik.com. (2024). Punya Hostori Tinggi, Bandung jadi Lokasi Pertama Kampanye Akbar Ganjar. https://www.detik.com/jabar/berita/d-7152314/punya-histori-tinggi-bandung-jadi-lokasi-pertama-kampanye-akbar-ganjar

Kompas.com. (2024). Kampanye di Stadion Bima Cirebon, Ganjar Tawarkan Program Internet Gratis. https://bandung.kompas.com/read/2024/01/27/131528278/kampanye-di-stadion-bima-cirebon-ganjar-tawarkan-program-internet-gratis

tempo.co. (2024). Target Kemenangan di 2024, PDIP Sumatera Barat Tunjuk Anak Muda Jadi Ketua Bappilu. https://pemilu.tempo.co/read/1744593/targetkan-kemenangan-di-pemilu-2024-pdip-sumatera-barat-tunjuk-anak-muda-jadi-ketua-bapilu

Kompas. (2014). Cuma Menang di 4 Kabupaten, Jokowi Keok di Jawa Barat. https://regional.kompas.com/read/2014/07/18/18544391/Cuma.Menang.di.4.Kabupaten.Jokowi.Keok.di.Jawa.Barat

Kompas.id. (2014). Suara Ganjar-Mahfud Tertinggal di Cirebon, PDI-P Sebut di Luar Prediksi. https://www.kompas.id/baca/polhuk/2024/02/16/suara-ganjar-mahfud-tertinggal-di-cirebon-pdip-sebut-di-luar-prediksi

republika.co.id. (2024). Rekapitulasi Suara KPU Indramayu Rampung, Prabowo-Gibran Menang Telak. https://pemilukita.republika.co.id/berita/s9nzcw436/rekapitulasi-suara-kpu-indramayu-rampung-prabowogibran-menang-telak

Detik. (2019). Rekap Nasional KPU: Gerindra Tertinggi di Jabar, Disusul PDIP dan PKS. https://news.detik.com/berita/d-4552468/rekap-nasional-kpu-gerindra-tertinggi-di-jabar-disusul-pdip-dan-pks

Info Publik KPU Tahun 2019. (2019). Info Publik Pemilu 2019. Https://Pemilu2019.Kpu.Go.Id/#/Dprri/Hitung-Suara/. https://pemilu2019.kpu.go.id/#/dprri/hitung-suara/

Khalik, N. P., Rembang, M., & Tulung, L. (n.d.). PENGARUH KOMUNIKASI TIM SUKSES PARTAI POLITIK TERHADAP HASIL PEMENANGAN PEMILIHAN KEPALA DAERAH (STUDI TIM SUKSES DPAC PDI-P KECAMATAN TOMBULU KABUPATEN MINAHASA).

Info Publik KPU Tahun 2019. (2019). Info Publik Pemilu 2019. Https://Pemilu2019.Kpu.Go.Id/#/Dprri/Hitung-Suara/. https://pemilu2019.kpu.go.id/#/dprri/hitung-suara/

Okezone. (2014). Ini Hasil Rekapitulasi Suara Parpol di Jawa Barat : Okezone News. Https://News.Okezone.Com/Read/2014/04/25/568/975746/Ini-Hasil-Rekapitulasi-Suara-Parpol-Di-Jawa-Barat. https://news.okezone.com/read/2014/04/25/568/975746/ini-hasil-rekapitulasi-suara-parpol-di-jawa-barat

Khalik, N. P., Rembang, M., & Tulung, L. (n.d.). PENGARUH KOMUNIKASI TIM SUKSES PARTAI POLITIK TERHADAP HASIL PEMENANGAN PEMILIHAN KEPALA DAERAH (STUDI TIM SUKSES DPAC PDI-P KECAMATAN TOMBULU KABUPATEN MINAHASA).

Kompas. (2014). Cuma Menang di 4 Kabupaten, Jokowi Keok di Jawa Barat. https://regional.kompas.com/read/2014/07/18/18544391/Cuma.Menang.di.4.Kabupaten.Jokowi.Keok.di.Jawa.Barat

Detik. (2014). Ini 17 Provinsi yang Dikuasai PDIP. https://news.detik.com/berita/d-2580215/ini-17-provinsi-yang-dikuasai-pdip.

Republika.(2024). Golkar Pimpin Prolehan Suara Pileg DPR RI di Jabar, PDIP Peringkat Lima. https://pemilukita.republika.co.id/berita/s9vbbp436/golkar-pimpin-perolehan-suara-pileg-dpr-ri-di-jabar-pdip-peringkat-lima

CNN Indonesia. (2024). Ditemani Maruarar Sirait, Prabowo Kampanye Akbar di Subang. https://www.cnnindonesia.com/nasional/20240127100154-617-1055066/ditemani-maruarar-sirait-prabowo-kampanye-akbar-di-subang

detikJabar. (2024). Prabowo - Gibran Menang Telak di ‘Kandang Banteng Jabar. https://www.detik.com/jabar/berita/d-7249617/prabowo-gibran-menang-telak-di-kandang-banteng-jabar

Kompas.id. (2024). Suara Ganjar - Mahfud Tertinggal di Cirebon, PDI-P Sebut di Luar Prediksi. https://www.kompas.id/baca/polhuk/2024/02/16/suara-ganjar-mahfud-tertinggal-di-cirebon-pdip-sebut-di-luar-prediksi

Nasional Tempo. (2024). Jokowi Kunjungan Bandung Hari Ini: Resmikan Revitalisasi Terminal Leuwipanjang hingga Serahkan Sertifikat. https://nasional.tempo.co/read/1829158/jokowi-kunjungi-bandung-hari-ini-resmikan-revitalisasi-terminal-leuwipanjang-hingga-serahkan-sertifikat.


Full Text: PDF

DOI: 10.33751/jhss.v8i2.9905

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.