Hidayati, Aprihatiningrum, Sekolah Tinggi Manajemen PPM, Indonesia

• Vol 8, No 2 (2022): Vol 8, No. 2 (2022) - Articles
  STRATEGI INTEGRATED MARKETING COMMUNICATIONS (IMC) PRODUK RIVENAR+ TAHUN 2022-2023
  Abstract  PDF
• Vol 9, No 1 (2023): Vol 9, No. 1 (2023) - Articles
  THE ROLE OF TIKTOK LIVE STREAMING COMMERCE ON PURCHASE INTENTION: INSIGHT FROM STIMULUS-ORGANISM-RESPONSE (SOR) FRAMEWORK
  Abstract  PDF