ANALISIS INSTAGRAM @THEFARMPANCAWATI DALAM MENINGKATKAN DAYA TARIK PARIWISATA
Abstract
This study aims to analyze the use of the Instagram account@thefarmpancawati as a public relations medium in enhancing tourism attraction. The background of this research focuses on the issue of declining visitor numbers. Based on this, the Instagram account @thefarmpancawati is utilized to increase visitor interest by actively engaging and sharing various appealing content. This study uses a qualitative descriptive approach with data collection techniques including interviews, observation, and documentation. The results indicate that the @thefarmpancawati account is effectively used as a medium for two-way interaction, information dissemination through content such as high-quality photo and video posts, persuasive captions, as well as Instagram Stories and Reels to attract potential visitors. However, the effectiveness of the information delivery is still influenced by the consistency of posts and competition with other tourist attractions in the surrounding area. This study concludes that Instagram plays an important role in increasing visitor interest through engaging content and active interaction.
Keywords: Instagram, public relations, tourism,
References
Abrian, Y. (2023). Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka
Sistematis. https://doi.org/DOI: 10.36256/ijtl.v4i2.347
Armal, M., Razak, M., & Hidayat, M. (2023). Pengaruh Daya Tarik, Aksebilitas, dan
Fasilitas Terhadap Kepuasan Wisatawan Berkunjung Ke Pulau Karampuang di
Mamuju Sulawesi Barat.
Cangara, H. (2022). Pengantar Ilmu Komunikasi (Y. S. Hayati (Ed.); 5th ed.). RajaGrafindo
Persada.
Grisatita, ihan A., & Lestari, M. T. (2020). Strategi Pemanfaatan Media Sosial Instagram Rok Galiya Sebagai Media Komunikasi Pemasaran. Journal E-Proceeding of Management, Vol.7, No., 5137.
Hartini, S., Putro, F. H. A., & Setiawan, T. (2020). Pemanfaatan Media Sosial Sebagai Media Komunikasi Pemasaran https://ejournal.uby.ac.id/index.php/digikom/article/view/560 Modern.
Islami, G. N. I., Hasmawati, F., & Hamandia, M. R. (2024). Analisis Penggunaan Media
Sosial Instagram @Potret_ Ranau Terhadap Pertumbuhan Dan Perkembangan
Objek Wisata Danau Ranau. https://doi.org/https://doi.org/10.47134/pjise.v1i3.3139
Kurniawati, D., & Arifin, N. (2015). Strategi Pemasaran Melalui Media Sosial dan Minat Beli
Mahasiswa. Jurnal Simbolika. https://doi.org/https://doi.org/10.29313/jrjmd.v4i1.3640
Nugroho, T. A., & Azzahra, F. C. (2022). Pemanfaatan Instagram Sebagai Media Promosi Social
Commerce
Usaha
Bro.do.
Jurnal
Pustaka
https://journal.moestopo.ac.id/index.php/pustakom/article/view/1883
Komunikasi.
Peramusiwi, D., & Wijayanti, C. N. (2024). Pemanfaatan Media Sosial Instagram Sebagai Media
Promosi Desa Wisata Sumberbulu Kecamatan Mojogedang Kabupaten karanganyar. Jurnal
Ilmu Komunikasi Progressio. https://doi.org/http://dx.doi.org/10.52429/progressio.v4i1.1345
Pohan, Desi Damayani . Fitria, U. S. (2021). JENIS-JENIS KOMUNIKASI. Cybernetics: Journal
Educational
Research and Social Studies, Volume 2,. file:///C:/Users/Fidya
Putri/Downloads/158-Article Text-566-2-10-20210216.pdf
Purba, B., Gazpersz, S., Bisyri, M., Putriana, A., Hastuti, P., Sianturi, P., Sianturi, E., Widiasti, D.
R., Qayyim, I., Djalil, N. A., Yuzmanizar, S. P., & Giswandhani, M. (2020). Ilmu
Komunikasi: Sebuah Pengantar (J. Simamarta (Ed.)). Yayasan Kita Menulis.
Puspitasari, N., & Purwani, D. A. (2022). Cyber Public Relations. Adipura Books.
Ramaputra, M. A., & Afifi, S. (2021). Analisis Strategi Kreatif Konten Promosi Usaha Foodies Melalui Media Sosial Instagram. Jurnal Ilmiah Manajemen Informasi Dan Komunikasi, 5(2), 16–35. https://doi.org/10.56873/jimik.v5i2.145
Rostanti, Q. (2024). Pemkab Bogor Tingkatkan Target Kunjungan Wisatawan Hingga 12 Juta Orang pada 2024. Republika.Co.Id. https://news.republika.co.id/berita/sc77t2425/pemkab
bogor-tingkatkan-target-kunjungan-wisatawan-hingga-12-juta-orang-pada
#google_vignette
Salim, M. N. M., Mulyani, I. D., & Khojin, N. (2022). Pengaruh Daya Tarik Wisata
Terhadap Minat Berkunjung Pada Wisata Hutan Mangrove Kaliwlingi Brebees. Jurnal Ikom.
Sinaga, R. P. (2024). Mureh Bingit! Cuma Rp15 ribu Bisa Explore The Farm Pancawati, Destinasi Wisata Keluarga di Bogor. Radarbogor.Jawapos.Com.
https://radarbogor.jawapos.com/wisata/2474890833/mureh-bingit-cuma-rp15-ribu-bisa explore-the-farm-pancawati-destinasi-wisata-keluarga-di-bogor
Susanti, & Prahesti, R. T. (2023). Analisis Strategi Marketing PR Dalam Mempertahankan Loyalitas Pelanggan. Jurnal
htps://doi.org/https://doi.org/10.58344/locus.v2i5.1147
Ilmu Komunikasi.
Untari, D., & Fajariana, D. E. (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik).https://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta/article/view/4387
Wantika, D. A., Sapari, Y., & Machsunah, U. (2021). Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Online (Analisis SWOT Akun Instagram @Olala.closets). Jurnal Ilmu Komunikasi, 1, 2. https://doi.org/https://doi.org/10.35842/massive.v1i2.48
Wanto, A. H. (2018). Strategi Pemerintah Kota Malang Dalam Meningkatkan Kualitas
Pelayanan Publik Berbasi Konsep Smart City.
We Are Social. (2024). https://andi.link/hootsuite-we-are-social-data-digital-indonesia-2024/
DOI: 10.33751/wahana.v31i1.12660
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
