Penerapan Human Interest Dalam Penulisan Berita Feature Media Online Radar Bogor
Abstract
APPLICATION OF HUMAN INTEREST IN FEATURE NEWS WRITING FOR RADAR BOGOR ONLINE MEDIA
The rapid development of digital technology has compelled mass media to adapt from print to online platforms in order to remain relevant and retain audiences. Radar Bogor, a local media outlet in Bogor City, has responded to this transformation by providing various types of content, including feature news that emphasizes human interest elements. This study aims to explain the process of writing feature news by journalists at Radar Bogor’s online media and to analyze the application of human interest in feature news writing. A qualitative research approach was employed, with data collected through in-depth interviews with the editor-in-chief of Radar Bogor and document analysis of ten culinary feature articles published between September 1 and October 31, 2025. The findings indicate that the feature news production process at Radar Bogor is conducted in a structured and systematic manner, encompassing editorial meetings, field reporting, news writing, and editing. The application of human interest is realized by positioning human stories at the center of the narrative, highlighting struggles, uniqueness, family heritage, and personal experiences of culinary business actors. These practices align with Harcup and O’Neill’s news values, particularly human interest, relevance, entertainment, and unexpectedness. Furthermore, high audience engagement with culinary feature articles supports the Uses and Gratification Theory, showing that audiences actively select content to fulfill cognitive needs, affective needs, social integration, and tension release. Thus, human interest plays a crucial role in enhancing the appeal and relevance of Radar Bogor’s feature news as a local online media outlet.
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DOI: 10.33751/jmp.v14i1.13185
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