RELATIONSHIP BETWEEN PRICE WITH PATIENT SATISFACTION IN HOSPITAL BHAKTI MEDICARE, CICURUG, REGENCY OF SUKABUMI
Abstract
The purpose of this study is to determine the presence or absence of prince relationships with patient satisfaction in hospitals Bhakti Medicare, Cicurug, Sukabumi. The population of this research are Bhakti Medicare hospital patient, Cicurug, Sukabumi consisting of jasmine room patient, rose room, dahlia room and orchid room with a population of 130 patiens where to get the minimum sample amount used slovin’s formula. After the calculation obtained by the sample of 100 repondents. The collected data is then processed using simple correlation and multiple correlation techniques using SPSS (statistical Package for social science) software. Result of research : There is positive relation between price with correlation coefficient value equal to (ry.1) = 0.679 included in strong relationship category. While Price contribution to patient satisfaction equal to r2 = (ry.1)2 = 46,2%. The results of the international study provide some implications with the results of the hypothesis obtained include: proce contribution is considered strong against patient satisfaction which means increased price will ensure patient satisfaction in Bhati Medicare hospital, Cicurig, Sukabumi regency. The results of the international study provide that price hace trong relation with costomer satisfaction equal to (r) = 0.348 units. In the most important dimension proce variable the relationship is the dimension of “patment period” (X14) which has the strongest relationship with “consistency” dimension (Y3) on patient satisfaction variable with correlation coefficient 0,641 (strong relation). Thus it can be concluded that the price dimension that most determine patient satisfaction at Bhakti Medicare Hospotal, Cicurug, Sukabumi Regency is the dimension of price.
Keywords: price, patient satisfaction and payment period
Keywords
References
[1] Republika online Tuesday, 13 August 2013 | 08:07 WIB Post-Lebaran, Patients Who Treat at the Hospital Skyrocket
[2] Handi Irawan. 2002. 10 Principles of Customer Satisfaction, Jakarta: PT Elex Media Komputindo, Page 2.
[3] Zeithaml, V, A & Bitner, M, J & Gremler, D, D 2009. Service Marketing, Issue Five. (Mc Graw Hill: United States of America), Page 130.
[4] P.Baines, C. Fill, and K. Page. Marketing. Newyork: Oxford University Press, 2011, Page. 331-332.
[5] Tjiptono, Fandy, 2007. Marketing strategy. Second edition. (Yogyakarta: Andi, 2007), Page. 151.
[6] Arslan Umar, Rohaizat Bahrun, Inda Sukati, 2015. Sotumer Satisfaction as mediator between proce, trus and brand loyalty: A case study from Malaysia, Universiti Teknologi Malaysia, Journal..
[7] Lily Harkato dad Yurike Venesia. 2015. The Influence Of Service Quality And Price Perception Of Customer Satisfaction At Airline Tiger Air Mandala, E-Journal Widya Ekonomika, Volume 1 No. 1 October 2015, ISSN 2338-7807 (Jakarta: Widya Ekonomika,).
[8] Indah Artiningtyas. The Influence of Service Quality, Price Persepso and Trust on Customer Satisfaction (Case Study At Tire Retail Store To Cool Semarang). Journal of Management Faculty of Economics, University of Pandanaran Semarang.
[9} Sugiyono. 2008. Quantitative Educational Research Methods, Qualitative and R & D Publisher CV Alfabet BandungDOI: 10.33751/jhss.v2i2.902
Refbacks
- There are currently no refbacks.