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The Role Of Customer Experience In Marketing Marhamah Savings Products At Bank Sumut Syariah Kcp Rantau Prapat

Yusra Amelia Hasibuan, Nurul Jannah, Mawaddah Irham

Abstract


The aim of this research is to find out how customer experience functions in the Bank Sumut Syariah KCP Rantau Prapat promotion of Marhamah savings products. Employees of Bank Sumut Syariah KCP Rantau Prapat participated in the survey by means of observation and interviews. The research method is qualitative research with the qualitative describe and explain type. This customer experience is the result of several interactions that customers have with businesses across various teams and interaction points. The role and benefits of customer experience in Bank Sumut Syariah KCP's promotion of Marhamah Savings Prapat, Rantau are personalized interactions such as inspiring trust, loyalty and emotional connections between employees and the public who want to save, especially Marhamah Savings.

Keywords


customer; experience; marhamah savings.

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DOI: 10.33751/jhss.v8i3..10903

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