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Vol 9, No 1 (2023): Vol 9, No. 1 (2023) THE ROLE OF TIKTOK LIVE STREAMING COMMERCE ON PURCHASE INTENTION: INSIGHT FROM STIMULUS-ORGANISM-RESPONSE (SOR) FRAMEWORK Abstract  PDF
Zhafira Maulidina, Aprihatiningrum Hidayati
 
Vol 9, No 1 (2023): Vol 9, No. 1 (2023) PERAN KREDIBILITAS INFLUENCER LOKAL DI INSTAGRAM TERHADAP PERSEPSI KUALITAS DAN MINAT BELI KONSUMEN MILENIAL Abstract  PDF
Isalman Isalman, Ilyas Ilyas, Farhan Ramadhani Istianandar, Sahdarullah Sahdarullah
 
Vol 11, No 1 (2025): Vol 11, No. 1 (2025) FACTORS AFFECTING GENERATION Y’s SATISFACTION TOWARDS MOBILE SERVICE Abstract  Untitled  Untitled  PDF  Untitled  PDF
Amran Harun, Siti Noor Shahira binti Mohd Nasir
 
Vol 10, No 2 (2024): Vol 10, No. 2 (2024) PERAN BRAND AMBASSADOR, BRAND AWARENESS DAN CUSTOMER TRUST TERHADAP MINAT BELI WARDAH Abstract  PDF
Hayyu Nur Jannah, Mochamad Rizal Yulianto, Dewi Komala Sari
 
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