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Vol 9, No 2 (2023): Vol 9, No. 2 (2023) IMPACT SOCIAL MEDIA MARKETING AND BRAND LOYALTY ON PURCHASE DECISION FOR BRAND LOVE KPOP TREASURE MUSIC ALBUMS Abstract  PDF
Christivany Christivany, Dedi Iskamto
 
Vol 9, No 2 (2023): Vol 9, No. 2 (2023) ANALISIS DETERMINAN PENGAMBILAN KEPUTUSAN DALAM MEMILIH PROGRAM STUDI DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING Abstract  PDF
Idham Maulana Oktora, Hari Muharam, Herdiyana Herdiyana
 
Vol 10, No 1 (2024): Vol 10, No. 1 (2024) PERAN KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN USAHA MIKRO KECIL MENENGAH SEKTOR KULINER Abstract  PDF
Maria Augustine Graciafernandy, Erlina Dewi Endah Amaliyah
 
Vol 10, No 2 (2024): Vol 10, No. 2 (2024) PERAN BRAND AMBASSADOR, BRAND AWARENESS DAN CUSTOMER TRUST TERHADAP MINAT BELI WARDAH Abstract  PDF
Hayyu Nur Jannah, Mochamad Rizal Yulianto, Dewi Komala Sari
 
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