PENGARUH DISKRIMINASI HARGA TERHADAP PENINGKATAN PENJUALAN KARTU PERDANA IM3 PADA PT. NUSAPRO TELEMEDIA PERSADA BOGOR
Abstract
card sales at PT. Nusapro Telemedia Persada. This study on price discrimination and the level of prime
IM3 card sales are done PT. Nusapro Telemedia Persada, using price data agency locations and prices
as well as increased sales of retail locations (IDR) on card products prime IM3. The analytical method
that used is ranging from descriptive analysis using the formulas of multiple regression analysis, multiple
correlation analysis, as well as testing hipotesis. Price discrimination prime IM3 card company PT
Nusapro Telemedia Persada is based on two indicators, namely: pricing Agent locations and pricing at
retail locations. Application of the implementation of price discrimination on the IM3 SIM Card
Companies PT Nusapro Telemedia Persadais good enough. At company Telemedia Persada PT Nusapro
average increase or decrease in sales of SIM cards IM3 in 2014 at $ 1,970,569,134. While the effect of
price discrimination against prime IM3 card sales increase at company PT Nusapro Telemedia Persada
amounting to 68.3% and 31.7% influenced by other factors.
Keywords
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DOI: 10.34203/jimfe.v1i2.561
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