PENGARUH STRATEGI PROMOSI DAN HARGA TERHADAP VOLUME PENJUALAN ALAT-ALAT KESEHATAN (HOSPITAL BED) PADA PT SARANDI KARYA NUGRAHA

Abstract

The problems which is lifted in this research is how effect of promotion strategy and price on the sale
volume either through by each other and also by together at PT. Sarandi Karya Nugraha. The purpose of
this research is to know how big influence of promotion strategy and price either through by each other
and also together to raising of sale volume. Method data collecting used in this research is by distributed
questioner to customers in this case is the distributor of PT. Sarandi Karya Nugraha concerning their
perception about promotion strategy and price that is applied by the company. Later, Then the questioner
is correlation with the level growth of volume sale of company bed hospital during period of year 2003-
2006. Based on to result of examination with analysis of product moment by partial, known that there be
strong relationship between independent variable of promotion with dependent variable sale volume. While
for independent variable of price have relationship which enough strength (medium) to raising of sale
volume. But by together the relationship both of the independent variable have strong relationship and give
contribution which high enough to raising the sale volume that is equal to 50,1%.