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Vol 9, No 1 (2023): Vol 9, No. 1 (2023) PERAN KREDIBILITAS INFLUENCER LOKAL DI INSTAGRAM TERHADAP PERSEPSI KUALITAS DAN MINAT BELI KONSUMEN MILENIAL Abstract  PDF
Isalman Isalman, Ilyas Ilyas, Farhan Ramadhani Istianandar, Sahdarullah Sahdarullah
 
Vol 9, No 1 (2023): Vol 9, No. 1 (2023) THE ROLE OF TIKTOK LIVE STREAMING COMMERCE ON PURCHASE INTENTION: INSIGHT FROM STIMULUS-ORGANISM-RESPONSE (SOR) FRAMEWORK Abstract  PDF
Zhafira Maulidina, Aprihatiningrum Hidayati
 
Vol 10, No 1 (2024): Vol 10, No. 1 (2024) RETAIL MIX DAN PURCHASE INTENTION: PERSPEKTIF KONSUMEN KOTA BANDUNG, INDONESIA Abstract  PDF
Harmon Chaniago
 
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