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Keywords
SWOT
SWOT analysis
analisis SWOT
business model canvas
buying interest
competitive advantage
current ratio
e-commerce
horticulture
marketing
minat beli
pemasaran
price book value
purchase intention
return
service quality
servqual
shallot
strategi bisnis
sumber daya manusia
switching value
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REDAKSI JIMFE (JURNAL ILMIAH MANAJEMEN FAKULTAS EKONOMI)
Gedung Manajemen Lantai 1 Fakultas Ekonomi dan Bisnis Universitas Pakuan
Jl. Pakuan PO Box 452, Bogor
Email. (redaksijimfe@unpak.ac.id)
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